Marketing Assistant managerAir Asia

Job Description
Job Description
As the Assistant Manager for Marketing at AirAsia Philippines, you will play a pivotal role in shaping and executing the go-to-market strategy for our products and services. Your responsibilities will encompass developing, executing, and optimizing marketing campaigns, collaborating with cross-functional teams, and contributing to the overall success of our marketing initiatives. This dynamic role requires a strategic thinker with a creative flair, strong leadership skills, and a deep understanding of the aviation and marketing landscape.
Responsibilities:
1. Go-to-Market Strategy:
Assume end-to-end responsibility for creating, executing, and optimizing the go-to-market strategy for AirAsia Philippines products and services.
Develop innovative and effective marketing campaigns that align with the overall brand and business objectives.
2. Marketing Calendar and Channel Strategy:
Craft a comprehensive marketing calendar that outlines key activities and campaigns throughout the year.
Collaborate closely with the regional/local integrated marketing team, social media team, digital marketing team, and creative team to ensure that campaign executions are in line with the overarching AirAsia Philippines Strategy.
3. Unique Product Messaging:
Craft compelling product messaging that sets AirAsia Philippines offerings apart from competitors in the market, giving them a distinct and attractive selling point.
4. Channel Strategy and Business Development:
Collaborate internally with the Business Development team to establish effective channel strategies, including partnerships with external parties, to expand the reach of our marketing efforts.
5. Creative Promotion and Buzz-building:
Utilize creative channels and strategies to maximize promotional opportunities for AirAsia Philippines in a cost-efficient manner.
Cultivate a consistent level of excitement and buzz around the AirAsia brand, enhancing its visibility and impact.
6. Funnel Strategy and Conversion:
Enhance the consumer purchase experience by developing and monitoring a comprehensive funnel strategy, ensuring smooth customer journeys and optimal conversion rates.
7. Collaboration with Product Team:
Maintain a close and constant engagement with the Product team to align marketing strategies with product enhancements and improvements.
Leverage insights from the Product team to enhance the user experience and ensure marketing campaigns effectively communicate product value.
Qualifications:
A bachelor's degree in Marketing, Business, or a related field an advanced degree is a plus.
Proven experience in marketing management, preferably in the aviation or travel industry.
At least 5+ years extensive experience in Marketing and Project Management
Leadership capabilities to manage and motivate a team of marketing professionals.
Strong understanding of marketing principles, including campaign development, channel management, and consumer behavior.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
Creative mindset with the ability to innovate and differentiate products in a competitive market.
Analytical skills to assess campaign performance and make data-driven optimizations.
Proficiency in digital marketing tools and platforms.
Joining AirAsia Philippines as an Assistant Manager for Marketing offers the opportunity to contribute to the growth and success of our brand in a dynamic and rapidly evolving industry. If you are a strategic thinker, creative problem-solver, and a collaborative leader, we invite you to apply and be part of our innovative marketing team.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
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