Market Research managerRepublic Biscuit Corporation (Rebisco)

Job Description
Primary Function:
Responsible for ensuring the proper implementation and analysis of surveys.
Major Responsibilities:
Formulates research plan (with the appropriate research design and sampling) and budget for the assigned study.
Prepares the questionnaire appropriate to the objective of the study.
Discusses with Market Research Operations Group the fieldwork and data processing requirements of the study.
Coordinates with Field Operations Supervisor/Market Research Coordinator regarding preparation of field materials and actual data gathering; and with I-Quest Coding Team Leader and Encoding Team Leader regarding development of code frame and tabular specifications.
Briefs the Market Research Coordinators and field interviewers on the parameters of the study.
Monitors fieldwork and coding/encoding of all research projects assigned and ensures adherence of the Market Research Operations Group to the agreed project specifications.
Processes raw data and prepares reports that will sufficiently answer the client's objectives and ensures timely submission of such.
Validates research findings with existing internal studies and related data from external sources.
Monitors research direction and consumer trends of assigned categories/brands.
Qualifications
Graduate of a Bachelor's Degree in Statistics, Communication Research, Economics and other related fields.
Willing to be based in Novaliches, Quezon City