Google ads specialist (wfh)OfficePartners 360, Inc.

GOOGLE ADS SPECIALIST (WFH)
 
Job Responsibilities:
Monitor and report on campaign performance, making recommendations for optimization based on data analysis
Track campaign progress and KPIs, generating weekly and monthly reports for clients and internal stakeholders
Maintain expert knowledge of Google Ads and other paid search platforms
Conducts URL Testing (Ad URLs, Sitelink URLs, Keyword Level URLs).
Review accounts for recently disapproved ads.
Review accounts for sudden sharp drops in ad serves on "live/approved entities"
Manually collate ad combination scores for RSAs
Review ads individually and compile those combinations & assets Google highlights as being Best / Good, as well as flagging consistently low-ranked ad elements for replacement
Compile report on WoW Quality Score Drops/increases on key line items (defined by DB).
Look into lead generation form campaign/s on Facebook and verify that the proper lead gen form is attached to the proper ad
Qualifications:
Bachelor's degree in Marketing, Advertising, Business, or a related field (or equivalent work experience).
Amenable in working on a night/graveyard shift
With at least 6 months experience working with Google Ads, preferably in a client support or account management role.
In-depth understanding of Google Ads, including campaign setup, keyword research, ad creation, bidding strategies, targeting options, and performance tracking.
Strong analytical skills and the ability to interpret data to drive campaign optimization and performance improvement.
Excellent communication skills, with the ability to effectively explain complex concepts and provide clear instructions to clients of varying technical backgrounds.
Detail-oriented with strong organizational and time management skills to handle multiple client inquiries and prioritize tasks effectively.
Ability to work independently and collaboratively within a team, demonstrating a proactive and self-motivated approach.
Google Ads certification (such as Google Ads Search, Display, or Video) is a plus.