email Marketing Manager (remote, philppines)LegalMatch.com

As an Email Marketing Manager, you will manage email marketing campaigns end-to-end, from planning, targeting, set-up, testing, execution, reporting up to optimization.
You will partner with cross-functional teams and stakeholders to create and execute data-driven, dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications.
Responsibilities:
Lead email marketing initiatives including the continual optimization of email marketing strategy, platform and related processes
Oversee the email production process and creation of every email, ensuring flawless execution.
Segment email lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
Using AB testing and other methods, optimize emails for conversion, deliverability, mobile rendering, open rates, etc.
Deliver reporting and insight that accurately and appropriately measures the performance of each email campaign on a daily, weekly, monthly, and annual basis.
Champion continuous advancement of our email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders: development teams, designers, business teams and more.
Requirements
Requirements:
Must have at least 3 years' prior experience as an Email Marketing Manager
Prior experience with email AB Testing
Advanced MS Excel skills
Proactive and analytical
Knows how to analyze and interpret data
Experience with list databases
List Hygiene experience
Copywriting/copyediting experience
Stack
Pinpointe (other software: Mailchimp, Active Campaigns, A'Weber)
Salesforce
Looker
Excel
LegalMatch.com

Cebu City, Cebu
Permanent
Full-time