Digital Marketing SpecialistServerHub

THE JOB
A Digital Marketing Specialist is responsible for all online marketing initiatives for a company. It is the job of the Digital Marketing Specialist to work with staff and other department heads to develop marketing and promotions campaigns and oversee campaigns from their initial ideation to their completion and implementation. Monitoring and evaluating online media campaigns for effectiveness is important. Staying current with new online marketing venues and using those as part of your overall marketing strategy are critical parts of the Digital Marketing Specialist's job.
DUTIES AND RESPONSIBILITY
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Digital Marketing Qualifications / Skills:
Creating and maintaining client relationships
Self-motivated yet customer-focused
Proficient in marketing research and statistical analysis
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Must Haves:
Proven working experience in digital marketing, particularly within the industry
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines.
Powered by JazzHR
Jazz

Philippines
Permanent
Full-time