Digital Marketing ManagerInitia Pte Ltd
Salary: Agreement
Work form: Full time
Posting Date: 10/11/2025
Deadline: 15/10/2020
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Posted on 07 August 2020
Company location: SINGAPORE
Responsibilities:
Taking accountability for aggressive KPI achievement and devising a strategy and frameworks to achieve goals
Agreeing aggressive month by month performance growth objectives and KPIs with the leadership team for each channel and for our overall organic social performance - including (Followers, Reach, Engagement, Website Visits and Qualified Leads)
Owning the achievement of these KPIs and demonstrating progress towards them via weekly progress reports
Devising a strategy and necessary systems for each social channel to achieve KPIs including
Content strategy and editorial calendar in partnership with the in-house marketing team to fuel our social growth - putting forward required content to succeed in meeting KPIs
Researching and identifying key influencers and groups in each channel and a program to build relationships with them to drive their engagement with our brand
Developing a set of checklists, calendars and other tools & systems to enable the in-house marketing team and other employees to contribute to the achievement of social performance KPIs
Overseeing the execution of the strategy by directly executing agreed areas and collaborating with the in-house marketing team on other deliverables
Coordinating a day to day calendar of actions in terms of content posting & interaction with our target audience, influencers and groups to drive engagement (maximise Comments, Posts, Replies)
Conducting daily monitoring and social listening for new content, engagement opportunities and customer insight
Carrying out extensive weekly analytics and progress reports to demonstrate KPIs performance & ways to improve
Paid social ads management (Facebook Ads, Instagram Ads)
Paid search ads management (Google Ads SEM-SEO)
Writing - experience originating written form B2B content such as blogs
Requirements
Digital marketing agency experience is a must.
Must have at least 3 years digital marketing experience
Ability to grasp big picture while paying extreme attention to the small details.
Adept in creative problem-solving; extremely resourceful, innovative, and proactive; self-driven, including when there is ambiguity.
Excellent written and verbal communicator.
Very personable.
Comfortable navigating the complexities of a busy agency with many clients.
Natural collaborator and team player with a positive attitude and strong interpersonal skills.
Experience working on influencer marketing campaigns and initiatives
Established personal network of influencers
Event management experience
Basic graphic design experience
Basic video editing experience
Skills / Software
Sales and MarketingSocial NetworkingMarket ResearchSales Strategy and ManagementNew Business DevelopmentCustomer Relationship ManagementLead GenerationBrandingProduct LaunchRelationship Building
Working Location
Homebased, Philippines
Apply Now
Job Description
Bossjob
Company location: SINGAPORE
Responsibilities:
Taking accountability for aggressive KPI achievement and devising a strategy and frameworks to achieve goals
Agreeing aggressive month by month performance growth objectives and KPIs with the leadership team for each channel and for our overall organic social performance - including (Followers, Reach, Engagement, Website Visits and Qualified Leads)
Owning the achievement of these KPIs and demonstrating progress towards them via weekly progress reports
Devising a strategy and necessary systems for each social channel to achieve KPIs including
Content strategy and editorial calendar in partnership with the in-house marketing team to fuel our social growth - putting forward required content to succeed in meeting KPIs
Researching and identifying key influencers and groups in each channel and a program to build relationships with them to drive their engagement with our brand
Developing a set of checklists, calendars and other tools & systems to enable the in-house marketing team and other employees to contribute to the achievement of social performance KPIs
Overseeing the execution of the strategy by directly executing agreed areas and collaborating with the in-house marketing team on other deliverables
Coordinating a day to day calendar of actions in terms of content posting & interaction with our target audience, influencers and groups to drive engagement (maximise Comments, Posts, Replies)
Conducting daily monitoring and social listening for new content, engagement opportunities and customer insight
Carrying out extensive weekly analytics and progress reports to demonstrate KPIs performance & ways to improve
Paid social ads management (Facebook Ads, Instagram Ads)
Paid search ads management (Google Ads SEM-SEO)
Writing - experience originating written form B2B content such as blogs
Requirements
Digital marketing agency experience is a must.
Must have at least 3 years digital marketing experience
Ability to grasp big picture while paying extreme attention to the small details.
Adept in creative problem-solving; extremely resourceful, innovative, and proactive; self-driven, including when there is ambiguity.
Excellent written and verbal communicator.
Very personable.
Comfortable navigating the complexities of a busy agency with many clients.
Natural collaborator and team player with a positive attitude and strong interpersonal skills.
Experience working on influencer marketing campaigns and initiatives
Established personal network of influencers
Event management experience
Basic graphic design experience
Basic video editing experience
Skills / Software
Sales and MarketingSocial NetworkingMarket ResearchSales Strategy and ManagementNew Business DevelopmentCustomer Relationship ManagementLead GenerationBrandingProduct LaunchRelationship Building
Working Location
Homebased, Philippines
Apply Now
Job Description
Bossjob
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Initia Pte Ltd
About the company
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