Digital Marketing ManagerWeLink Management Consultancy Services

Description
Welink MCS is hiring for a Digital Marketing Manager in behalf of a client partner in the Financial Services Industry
Location: Ortigas, Pasig City
Email: ****@welinkmcs.com
Job Summary:
The Digital Marketing Manager is responsible for a wide scope of digital marketing activities including search engine optimization, digital advertising and paid search, marketing automation effectiveness, social media, and online lead generation. The Digital Marketing Manager will champion new, innovative ideas with strategic and tactical plans tied to individual and team performance metrics.
As the point person for campaigns, you will marshal department resources (i.e. directors, thought leaders, designers, operations contacts, etc.), and work across departments to deliver content and campaigns in alignment with company objectives. Setting and meeting performance expectations for lead and demand generation, increasing brand awareness, increasing followers and engagement on social media channels, and tracking and reporting on SEM/SEO campaign success are important responsibilities for this role. Equally as important is collecting and reviewing industry-wide digital and social media data to develop more effective campaigns. This position reports to the Head of Marketing and plays an important role in the company's overall Account-Based Marketing (ABM) strategy.
Duties and responsibilities:
• Executing cross-channel marketing campaigns end-to-end, from ideation, budgeting, and content creation to optimization and reporting
• Developing, measuring, and reporting on KPI and ROI performance of all digital marketing campaigns
• Working across departments (e.g. HR, Operations, IT) to align campaigns to company strategy
• Cultivating company's social media presence and the increasing number of followers to reflect industry leadership
• Assisting agency partner in driving SEO/SEM excellence, including improving organic keyword rankings, search traffic, landing pages, ad copy, AdWords bidding, CPCs, A/B testing, and lead generation
• Running targeted campaigns on social media platforms using technology native to that platform
• Serving as the Subject Matter Expert for social media best practices and creating a social media savvy company to ensure company-wide support for and engagement in digital campaigns
• Managing a comprehensive digital marketing and social media content calendar
• Engaging in relevant social discussions about our company, industry trends, and best practices
• Building and leveraging an external social network of industry professionals thought leaders and influencers
• Accelerating organic growth and engagement of followers across social media platforms
• Tracking and analyzing social media ROI
• Facilitating the collection and strategic deployment of reviews, testimonials, and other social proof on 3rd party sites
• Developing brand-aligned campaign assets (e.g. photos, video, stop-motion, graphics, content)
• Managing profiles on 3rd party sites (e.g., industry publications, buyer's guides, content scraping websites)
• Monitoring web for the activity that damages or threatens our brand, customers, people, or reputation and assisting with responses and remediation
• Evaluating emerging technologies, coordinating adoption when appropriate, and staying up to date with best practices
• Managing multiple projects simultaneously, and working with marketing directors to set project scope, priorities, deadlines
Qualifications and skills required:
• Bachelor's degree in marketing, Analytics, Information Technology, or related field
• Minimum 5+ years of related professional experience in digital marketing, SEM/SEO, websites, and/or social media
• Excellent writing and verbal communication skills
• Strong attention to detail and ability to quickly make quality decisions
• Proficiency with Microsoft Office products (Outlook, Word, PowerPoint, Excel, etc.)
• Demonstrable experience leading SEO/SEM, email, social media, and/or display advertising campaigns
• Proven facility with Google Analytics, Google ad networks, and a wide range of social media platforms (LinkedIn, Facebook, Twitter, YouTube, Instagram, etc.)
• Data-driven and results-oriented, with a strong analytical skillset
• Ability to quickly adapt and develop proficiency with a variety of software tools and applications
• Ability to take initiative and develop innovative solutions to emerging challenges
• Ability to manage multiple projects with tight deadlines
• Excellent presentation, customer service, and conflict resolution skills
• Ability to build trust and work with people of diverse backgrounds and levels of experience across departments as well as with external contacts
• Experience in a Software as a Service (SaaS) environment
• Proficiency with Adobe Creative Cloud (e.g. Photoshop, InDesign, Illustrator) is preferred
• Experience with web conferencing software and applications (e.g. Google Meet, WebEx, Zoom)
• Familiarity with software review sites (e.g. Capterra, Get App, Software Advice, G2 Crowd)
• A passionate commitment to workplace health and safety, environmental protection, and sustainability
• Calm under pressure, and ability to take accountability for outcomes and performance
Requirements
Minimum education level: Bachelor ́s Degree
Years of experience: 5
Language(s): English
Availability for travel: No
Availability for change of residence: No

Pasig, National Capital Region ·  Today, 11:07 AM
Work type
Full Time