Content optimizer (news digital media) | for poolingABS-CBN Corporation

Job Description
RESPONSIBILITIES
POSITION SUMMARY
TheContent Optimizercontributes to the execution of the digital engagement and distribution strategy of the Integrated News division to scale up community interactions, referrals to the News website, and optimization for monetization of content offerings in various media forms especially video, in a manner that reflects the brand values of the division. He/she helpsdistribute content in interaction points in social and other digital media, and ensures media assets especially videos are optimized for revenue generation and engagement.
MAJOR DUTIES AND RESPONSIBILITES
Administers and maintains social media properties of ABS-CBN News
Executes social media content and distribution plans across News properties
Introduces and executes monetization schemes across News properties
Identifies, designs, and searches for engagement opportunities with the communities that ABS-CBN News serves, audience and stakeholders, through onlinechats, online polls, moderation of comments on the web and other such conversations that occur in the digital space
Prepares relevant reports
Supports News Digital and the Head of Engagement and Partnerships by reporting emerging trends in social media, engagement and interactivity
Performs tasks that may be assigned by the unit head in the pursuit of the News organization's editorial and business objectives.
REQUIREMENTS
Knows video production and editing
Knows community building, cultivation, and management
Knows social media accounts management
Knows social media publishing
Knows search engine optimization
Knows data analytics
Know basic Tagalog and English news writing and news gathering
Preference will be given to candidates who APPLY ONLINE.