branding and Communications leadFWD Group

About FWD Life Insurance Corporation
FWD Life Insurance Corporation (FWD Insurance) is part of pan-Asian FWD Group. FWD Insurance launched its commercial operations in September 2014. As of end-2019, FWD Insurance ranks 1st in Customer Experience in the Philippines(1). FWD Insurance maintains its strong financial position as top 3 and 8 in terms of Paid-up Capital(2) and New Business Annual Premium Equivalent(3), respectively.
FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan, and Malaysia, offering life and medical insurance, general insurance, employee benefits, Shariah, and Family Takaful products across a number of its markets. Established in Asia in 2013, FWD is the insurance business of investment group, Pacific Century Group. In the Philippines, FWD has 17 business hubs located in key cities nationwide, with its headquarters in Bonifacio Global City in Taguig.
FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.
For more information, please visit .
1 Based on a commissioned Customer Experience Index 2019, conducted by Forrester Consulting
2
Statistics
Life
2019
Based on Paid-Up Capital
3
Statistics
Life
2019
Based on New Business Annual Premium Equivalent
At FWD, we're looking to change the way people feel about insurance. The Brand and Communications Lead will be responsible for strengthening brand equity through ownership of brand governance and identity; and will be in-charge of supporting the company's various communications and brand governance requirements. Together with the Corporate Communications Associate Manager, you will be contributing greatly to producing quality, relevant, and highly engaging communication pieces and delivering exciting and powerful events to a variety of audiences - both internal and external - which are aligned with the company's vision of changing the way people feel about insurance. You will also flex your creative and strategic muscles by finding opportunities for thought leadership, excellence and awards.
KEY RESPONSIBILTIES
Communications. Create engaging communications for internal and external audiences, ranging from creating company literature, monitoring and updating corporate content, leading events including company CSR efforts, collaborating with manager in liaising with company's PR agency and developing PR report.
Thought Leadership/Awards. Assess opportunities for excellence and work with different teams to efficiently and effectively pursue recognition for best-in-class work.
Brand Governance. Knowing the brand inside and out, specifically the brand guidelines and ensuring these are upheld in all touchpoints. Work with local and regional counterparts in maintaining brand integrity.
Community Care. Live our brand values and lead others to do the same through our CSR programs while working with our partners.
Education & Certification: University Graduate from a reputable institution.
Experience:
Minimum 3-5 years experience in branding, marketing, strategic planning or public relations.
Has experience in writing.
Preferably has experience in research, events, award shows.
Required Competencies:
Writing skills
Basic content creation and video editing skills
Effective event management strategies
Media relations
Editorial management and desktop publishing applications
Vendor sourcing
Budget management
Technical Competencies/ Skills:
Communication and storytelling: Effective communicator with impeccable command of English and Filipino both written and oral to tell a story. Has stage presence when presenting. Sharp editing skills. Digital and social media savvy.
Agile and detail-oriented: With a bias for action while ensuring details are correct, messaging is on point, and objectives are met - whether in doing brand audit, organizing an event, or doing CSR.
Innovation and Creativity: Never settle for the status quo. Has the right balance of ingenuity. Outcome-oriented, committed to bringing the best output from and for the company. Innovative thinker and doer. Can craft a mean presentation deck.
Stakeholder Management: Will work closely with various teams including Group office, sales, management, hence maturity in thinking, discretion and strong decision making are essential.
Efficient time and project management: Work smart as a self-starter with minimal supervision, manage on-going projects superbly.
Eye for design: Can do content creation, design materials, and must have basic video editing skills.
Digital-savvy: A core competency for every marketing team member. Should know how new and emerging media works (Tiktok, PR, etc).
Privacy Notice
Your privacy is a priority for FWD. The Company keeps your personal information with us in confidence. To know more about how we process your information, kindly refer to our FWD Recruitment Privacy Notice.
FWD has partnered with Talocity Instasolutions Private Limited ("Talocity") to manage the initial filtering of candidate's profiles through video interviews, social profile mapping, and video analytics using artificial intelligence engine that is offered within the Talocity platform. The platform evaluates the candidate on the five well-known dimensions as per OCEAN Personality Model that influence occupational success and help understand workplace behavior. For more information, please refer to .
When you apply, FWD will share your name, phone number and email address to Talocity to contact you and conduct the initial screening and profiling process. Shortlisted candidates will then be contacted by FWD for the face-to-face interview.
FWD Group

Philippines
Permanent
Full-time