brand strategy and Content Marketing lead specialistABS-CBN

RESPONSIBILITIES BRAND STRATEGY * Works with the BCM Manager/ Head to identify the target market of assigned ABS-CBN brands through the analysis of demographics, psychographics, defined media habits, and consumption * Creates the brand d RESPONSIBILITIES BRAND STRATEGY Works with the BCM Manager/ Head to identify the target market of assigned ABS-CBN brands through the analysis of demographics, psychographics, defined media habits, and consumption Creates the brand development strategies for the brand CONTENT MARKETING Crafts an integrated communications plan - proper phasing and utilization of multi-media touchpoints (ABS-CBN-owned or otherwise) for the promotion of launching shows Cascades IMC strategies to support team for implementation Supervises implementation for select tentpole programs (working alongside the assigned ad promo head) Assists in content marketing efforts with partner platforms CORPORATE MARKETING Crafts Marketing strategy and IMC Supervises implementation of the IMC working with a 360 team of LOB representatives Perform other tasks assigned by Brand Strategy and Content Marketing Head REQUIREMENTS 2 years of experience in marketing, strategic planning, brand management, and/or advertising/creative agency or related field Digital Savvy Familiar with 360 marketing Has content appreciation Strategic and creative at the same time Highly analytical and detail-oriented Able to handle projects with minimal supervision Works well under pressure Is able to work independently and within groups Preference will be given to candidates who APPLY ONLINE.
Monster

Philippines
Permanent
Full-time