brand Marketing Officer (bgc based)Monde Nissin Corporation

Duties and Responsibilities: I. Brand Management 1.1 Consumer Insighting and Market Research * Takes the lead in understanding the consumer and category behavior through market * research and be able to assist in the development and execution Duties and Responsibilities: I. Brand Management 1.1 Consumer Insighting and Market Research Takes the lead in understanding the consumer and category behavior through market research and be able to assist in the development and execution of marketing strategies & campaigns Regularly conducts competitive check such as but not limited to Digital, Out-of-Home, Print, Radio, TV, In-store Competitive Price Summary per product, Trade/Supermarket Promos and Events per supermarket per competitor Acts as liaison officer between internal departments & agencies on Chicken & Egg Category requirements. 1.2 Marketing Strategy Development and Executions Plans for the marketing strategies and execution of Chicken & Egg Categories. In-charge of overall budget and monitoring for advertising and promo expenditures for Chicken & Egg Categories. Prepares reports/presentation materials needed by AVP/Executives 1.3 Brand Communication Channel Management Spearheads and supports the team in developing directions on Marketing communication together with Research, Digital and Media Agencies for brand communication plans Coordinates and liaise with Research, Digital and Media Agencies for brand communication plans 1.4 New Product Development, Innovation or Brand/ Product/ Portfolio Expansion Spearheads the new product ideation and testing of new product concepts/profiles from product development up to commercialization Take the lead in the development of pricing strategies for the involved products in the retailstores Leads the preparation of New Product Introduction Launch Plans/Campaign for commercialization Acts as liaison officer between internal departments or product workgroups II. Below the Line/Events/Trade/ Sales In-Store Marketing Promotions and Events Develops and implements brand building promotions through tie- ups and thematic in-store promotion and activations Closely aligns and cascades to Sales Team the new campaigns and thematic promotions Coordinates and liaise with Sales Team regarding in-store promotions and activities including monitoring of performance Prepares, monitors, updates and analyzes sales reports/sales performance per product Prepares weekly reports and presentation materials/decks for Brand Team and Executives Assists in the assessment of 3rd party sponsorship/partnership proposals sent to marketing III. Effective Merchandising Develops and implements in-store and outdoor merchandising until execution considering both traditional and non-traditional marketing Closely aligns with Sales Team on the proper execution of in-store merchandising IV. Presentation Materials & Report Writing Prepares reports and/or presentation materials or decks needed by Brand Team and Executives KEY QUALIFICATIONS Education : College Graduate with credited units for any courses/degree programs in Marketing or equivalent with good academic standing (should belong in the upper 25 percentile) Experience : With at least with 2 year of extensive work experience in Brand Marketing in any FMCG or food company with in-depth experience in handling Brand Marketing and New Product Innovation Competency Skills: On Human Relations . Possesses a well-rounded, pleasant personality . Has the ability to interact with multiple teams . With effective communication and coordination skills Mental Effort . Creative mindset . Highly organized when it comes to data and internal processes attentive to details . Must have both business and consumer orientation - will be highly involved on data gathering and analysis, research and forecasting activities . Highly analytical and able to identify issues, determines alternative courses of action and charts the best course of action. On Social Effort . Works effectively in team values teamwork/collaboration to achieve common goal/s . Always maintains/promotes social, ethical and organizational norms when conducting internal and external business activities On Physical Effort . Able to maintain stable performance despite work pressures and/or oppositions . Proactive, team player and can work in a fast-paced environment flexible
Monster

Philippines
Permanent
Full-time