Brand ManagerRBT Consulting Corporation

JOB DESCRIPTION
DUTIES AND RESPONSIBILITIES:
1. MARKETING PLANNING
• Development of annual marketing plan of the assigned brands in relation to its 4Ps (product,
price, promotions and placement) based on key consumer insights to enhance current brand
portfolio and improve communication with consumers.
• Develop an in-depth understanding of brand businesses including category planning,
consumer insight, competitive analysis, and innovation.
• Contribute to the development of category and product strategies.
• Present marketing recommendations and plans to management as well as cross-functional
teams
• Marketing Program Development and Implementation
• Implementing the marketing plans by working with cross-functional division (e.g. sales, accounting, purchasing, trade marketing, creative) and external suppliers (e.g. R&D, Production, Ad/PR agencies, digital, etc.) to deliver it in a timely manner and on budget and on strategy
• Managing annual media plans, ensuring timely and cost-effective execution of advertising plan and maximizing added value participation.
• Contribute to and in some cases, lead the development and execution of brand advertising in television, print, and promotional programs
• Help manage the creative agency’s activities/projects, providing direction for all necessary marketing/creative material produced internally or externally.
• Manage packaging / merchandising vehicle initiatives and new product launches with an understanding of the supply chain and operations.
JOB QUALIFICATION
Graduate of 4-years with a Bachelor’s degree in Business Management/Marketing course or
other related courses.
At least 3-year work experience in Trade Marketing, Sales or Marketing.
Experience in retail or merchandising is an advantage.
Good understanding of office management and marketing principles.
OTHER JOB REQUIREMENTS
Education
Bachelor's Degree / College Degree
Field of study
Business Studies/Administration/Management, Marketing
Specialization
Marketing/Business Dev
JOB BENEFITS
marketing, sales