Brand ManagerAir Asia

Job Description
Job Description
Functional Responsibility
Assist the senior manager in managing and ensuring compliance of AirAsia brand identity to ensure consistency and alignment with the group inclusive of sub-brand alignment
Manage and maintain AirAsia brand perception and positioning in domestic and overseas markets (inclusive of new markets that AirAsia may venture into)
Role Responsibility
Strengthen AirAsia brand image and customer advocacy
Promote AirAsia's culture within the organization
Functional Duties
Strategize, plan and execute brand campaigns
Formulate annual brand plans/strategies and allocate budget properly
Work closely with revenue-generating departments in the development of new routes, products and services in terms of branding aspects
Manage end-to-end project assignments
Analyze the ROI in brand sponsorships
Effectively activate sponsorships and/or brand-building investments
Work closely with in-house creative and/or external agencies to develop concepts and to maintain corporate identity
Liaise with media agencies, production houses and partners
Service internal departments to maintain brand consistency in application and execution across all mediums
Role Duties
Develop annual plan and budget developments for sub-department to align with department-wide's strategy including ensue budget adherence to the approved budget
Track operating progress and result against annual plan and KPIs to ensure targets are met develop action plans as needed
Contribute to identifying innovation and continuous improvement initiatives
Report safety hazards and participate in Safety Services Department (SSD) trainings as pertinent to his / her work
Traits
Possess personal traits: friendly, mature, humble, honest, meticulous self-starter able to perform under pressure in a challenging environment
High comfort level working in a diverse environment
Able to maintain high confidentiality, tactful and discretion when dealing with people
Possess good interpersonal and communication skills to collaborate effectively with internal and external customers
High level of safety awareness
Merits
Minimum working experience:
At least five (5) years of working experience with the same capacity.
e-Commerce background a big advantage
Proficient in oral and written English and Filipino
Excellent computer skills and proficiency in Google Workspace an advantage
Able to travel when required
Education:
Possess a recognized Bachelor's Degree in Business Administration, Management, Marketing, Digital Media, Communications or any related field
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
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