brand governance ManagerGlobe Telecom, Inc.

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Job Description The position reports to the H At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Job Description The position reports to the Head of Brand Equity Management & Governance, under Marketing Communications; the Marcomm team is meant to service the entire Globe portfolio of businesses for all their communication campaign requirements Among businesses to be handled are consumer and enterprise mobile and broadband, online content, subcultures, apparel, and entertainment production. 1) Understands the Globe masterbrand - its target audience segments, its attributes and equity per segment/brand/business, its overall branding identity and pullouts per segment/brand/business, its assets to be maximized - and is able to guide campaign design to be faithful to the masterbrand. 2) Thoroughly understands the brands/accounts being handled, demonstrating keen insight into the target market qualities and behavior and able to design principles governing the proper communication approach, tonality, imagery, channel mix, to reach the consumers, as well as the KPIs to measure success and improve future executions - all in a bid to achieve predefined business and communication objectives. 3) Provides guidance to an internal communications team that services Globe's consumer and/or enterprise brands, in terms of principles governing the choice and use of communication channels, the expression of brands across formats or executions, and the measurement of brand health against identified attributes. 4) Owns and manages relationships with external communication partners, e.g., creative agencies, media agencies, publishers; liaises between Marcomm team, brands, and partners in order to do the following: Design and execute agreements around annual scope of work and corresponding fees due to partners; Lead periodic assessment of partner/agency performance and output according to agreed criteria or metrics. As the overall communications plan executional lead per project, responsibilities include plotting and tracking milestones, initiating on-schedule collaboration with cross-functional teams, and ensuring that campaigns for new brand products, services, promos and other initiatives are launched on-strat, on time, and on budget. 5) Manages an external team of creative agencies that handle the same brands/accounts; responsibilities include the following: a. Safeguarding the relationship and the process behind it including Scope of Work alignment, contract preparation and finalization, SOW values tracking, periodic client-agency appraisal, and year-end reconciliation vs. contractual agreements. b. Managing agency management admin requirements through the healthy and timely handling of their needs (i.e., prior fee agreements, commercial contracts, payables tracking) in order to ensure smooth working relationships between brands and agency partners. 6) Take charge of research requirements for Marketing Services needs, including cascades of business performance, brand tracking, brand equity studies, and the like, across the team including external agency partners. Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
Monster

Philippines
Permanent
Full-time