brand Associate-bgcE-Konflux Solutions Inc.

Job Description The role We are looking for an experienced Brand Associate to help us build our brand and raise Lazada's awareness in the Philippines. You'll work across all levels and departments of our organization to create and execute Marketing Job Description The role We are looking for an experienced Brand Associate to help us build our brand and raise Lazada's awareness in the Philippines. You'll work across all levels and departments of our organization to create and execute Marketing Plans for our MEGA CAMPAIGNS and NEW LAUNCHES/FEATURES. We are looking for a creative, strategic and passionate Brand Associate who will drive significant contributions to Lazada Philippines' Branding team someone who will bring a mix of creative mindset and business understanding to the role and someone who can add a fresh perspective to the team as we continue with our battle in Top of Mind Awareness. The ideal candidate should have a strong marketing background or is very much familiar with Lazada/E-commerce industry, and has the passion to create Marketing plans that connect with our target audiences. The brand associate will be involved in every aspect of campaign execution from the idea phase to actual implementation to post-mortem analysis. You are expected to shape Lazada's outward image. To do that, you'll need to uncover consumer insights and deliver innovative marketing campaigns We'll defer to you to learn what can attract our customers and prospects and how we can improve customer experience. Ultimately, you will help us improve Lazada's reputation and drive growth. Reporting The Brand Associate will report to the Brand Manager but he/she will do most of their work independently, using his/her professional judgment to manage the day-to-day details of their projects. Key Tasks and Responsibilities: - Develop and implement strategies, communication and execution plans in various mega campaigns and other business verticals, overseeing them to completion including, but not limited to company branding, promotional campaigns and marketing communications including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term plans. - Measure and report on success of marketing campaigns and assess ROI and KPIs. - Lead task force meetings related to these campaigns and work closely with other cross-functional internal stakeholders as well as external partners. - Anticipate consumer trends, evaluate trends, assess new data and keep brand up-to-date with the latest marketing techniques whilst monitoring our competitor closely and learning from them. Job Requirements Qualification & Skills: - Proven working experience as a Brand Manager/Associate - At least 4 years of relevant work experience in Marketing/Commercial/Sales - Has background in creating marketing/advertising/communication campaigns from developing the vision and the message platform to overseeing on-time production and budget - Has background in strategic planning and experience in measuring and reporting relevant KPIs - Has understanding and experienced creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print. - Proven experience with project management - Highly skilled in communication
Monster

Philippines
Permanent
Full-time