assistant Product ManagerSan Miguel Corporation

Job Description
Primary Function
Responsible for growing the business by creating/enhancingproductsthatwouldbestfitthe requirements of the target market.
Responsible for instituting relationship-building and retention consumer programs to achieve the brand's target revenues
Responsible for establishing and developing programs that would educate consumers on the brand's message
Safeguards brand's profitability A&P.Handles smaller regional neighborhood activations from conceptualization to implementation
Provides assistance in the timely execution of below-the-line activities and in-store promotional efforts of the brand
Helps the Product Manager and the Group Product Manager in coordination with counterparts in other business units as to other brands marketing support for the product
Aides in gathering data and drafting of documents to support successful flow of new product launches in the innovation funnel
Key Duties
Coordinates with 3rd party agencies and cross functional team to ensure timely delivery of all marketing materials and activities / events sponsorships
Works closely with business development team and their partners to ensure implementation of marketing programs
Processes requirements for payment of partners and agencies used in marketing activations
Following up with design/creative agencies regarding On-Time-In-Full (OTIF) delivery of packaging and other advertising materials
Collaborates with suppliers of merchandising collaterals regarding production timelines and schedule of delivery
Conducts trade checks to spot on-going promotions, merchandising efforts and new products of competitors
Supports in execution of company-wide internal programs of the brand
Aides in rolling out of trade programs to incentivize performing partners and to provide corrective measures for partners not operating within standards
Other admin and marketing-related tasks given from time to time