assistant Brand Manager (dairy)Nestle AG

Job Description
Main Purpose of the Job
Supports a brand manager in developing or activating a brand for a given geography and/or category.
Key Outputs/Deliverables
Develops understanding of target consumers, leveraging the consumer portrait for the brand.
Ensures that the Brand Essence governs everything the brand says and does. Manages 60/40+, packaging development, NHW dashboard, services and CSV activities related to the brand.
Ensures consumer centricity in all brand-related activities.
Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management to simple Innovation & Renovation (I&R) projects to bring the pipelines to life.
Helps with the development of Big Ideas and Campaign Ideas and engagement strategies.
Creates attractive and rewarding brand experiences across contact points.
Collaborates with communication agencies and ensures all brand communications contribute to enhancing the company's reputation.
Understands the omnichannel environment and contributes to the development of category strategy participates in developing recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.
Contributes to the development of strong and functionally-aligned brand and ICP plans executes plans tracks and monitors impact on brand performance and brand health.
Understands impact ofinvestments on the brand performance..