area Marketing ManagerPHINMA Education

Job Overview: The Area Marketing Manager will be responsible for ensuring the effective cascade and execution of national marketing strategies across his/her designated areas. His/her role is crucial in aligning local marketing activities with the organization's overarching growth and brand objectives. This involves ensuring that the major directions are followed by the schools even as the schools localize implementation, including but not limited to transformation initiatives. Key Responsibilities: Strategy Implementation: Work with the National Marketing Manager and National Sales Manager in ensuring the alignment of the schools with national marketing strategies, to achieve overall brand and growth objectives. Marketing Operations: Work with the National Marketing Operations Manager to ensure that schools are effectively utilizing the tools and processes that are essential to the marketing framework, and that will enhance marketing efficiency and effectiveness. Performance Analysis and Reporting: Ensure the schools' compliance in data management. Monitor and report on performance metrics and recommend data-driven adjustments as necessary. Market Research: Collaborate with Research Head and Data Analyst for market research and data gathering to inform strategy development and identify growth opportunities. Branding: Work with the National Brand, Content Manager, and School Marketing Manager to ensure effective brand communication and brand consistency. Leadership and Team Management: Provide guidance for school Marketing Managers in identifying second liners, training high-potential staff, and strengthening leadership at the school level. Collaboration with National Team: Work closely with the national team to ensure alignment and compliance with transformation initiatives, sharing insights and best practices. Stakeholder Engagement: Build strong relationships with PEN COO, school COOs, and product, operations, and other departments to ensure collaboration. Continuous Professional Development: Stay updated with the latest marketing trends, educational developments, and technological advancements for ongoing professional growth.
foundit

Ilocos Region
Permanent
Full-time